As global reliance on mobile devices deepens, the overseas shared power bank market has evolved from a niche service to a high-potential industry. Driven by persistent “battery anxiety,” booming on-demand services, and inadequate public charging infrastructure, the market maintains steady growth momentum, with distinct opportunities across regions and clear technological upgrade trends.
The global shared power bank market achieved $5.431 billion in sales in 2024 and is projected to reach $6.354 billion by 2031, with a CAGR of 2.3% from 2025 to 2031 . While the overall growth rate reflects a maturing market, emerging regions and technological innovations offer structural growth opportunities. Asia-Pacific currently dominates with over 65% of global active kiosks, while Southeast Asia, Europe, North America, and the Middle East present untapped potential due to factors like booming tourism, high consumer demand for quality, and a young population .
Localization and technological advancement are key to success. In mature markets like Europe and North America, compliance with certifications (CE, UN38.3, FCC) and support for mainstream payment methods (Apple Pay, Google Pay) are essential . In emerging regions such as Southeast Asia and the Middle East, integrating local e-wallets (PayNow, ZaloPay) and adapting to cultural norms (e.g., Ramadan-themed pricing) drives user adoption . Future growth will be fueled by innovations like solid-state batteries, wireless charging, and value-added services (kiosk advertising, data analytics), transforming the industry into a comprehensive mobile lifestyle ecosystem .
| Indicator | Data | Time Frame |
|---|---|---|
| Global Market Sales | $5.431 billion | 2024 |
| Projected Global Market Size | $6.354 billion | 2031 |
| CAGR | 2.3% | 2025-2031 |
| Asia-Pacific Market Share (Active Kiosks) | Over 65% | Current |
| Sales Growth of Solid-State Battery Power Banks | 300% YoY | 2025 |
| Daily Usage in Benchmark Cities (Beijing) | Over 3 million times | 2025 |
In conclusion, the overseas shared power bank market offers substantial opportunities for enterprises that prioritize localization and innovation. Despite regulatory and operational challenges, technological upgrades and expanding application scenarios will continue to drive long-term growth, making it a compelling segment in the global consumer electronics service industry.